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Wednesday, March 28, 2007

Generate Monthly Viral Income - Chapter 13

Here's the idea.

We've all been taught to create free viral Ebooks to either promote our products or affiliate products and submit them to free Ebook directories. This was sound advice, but I've found an even better way to make this work.

Create your own free Ebook directory full of your own free viral Ebooks from your Bum Marketing articles like we discussed earlier!

Think Clickbank.com but with free Ebooks on all subjects that you own, promoting affiliate programs 24/7 on auto pilot!

People go to this site, download the free book they want, they pass it around, and there you go, automated affiliate income on auto pilot!

But how do you go about creating these free Ebooks so they produce the best sales possible? I've found by creating an FAQ list (frequently asked question) on a certain niche subject and then converting it into PDF, my affiliate sales have soared.

I'm not trying to heavily sell them in the book, they are getting very useful free information and I then point them to a paid resource to get more information if they want to.

I also ask them to pass the book around as much as they like.

Want an example of an FAQ list? Go here

http://www.faqs.org/faqs/body-building/hardgainer-faq/

This FAQ list is quite big and detailed. Your free Ebooks only need to be 5 or so pages long using your Bum Marketing articles for your niche content.

Here is how to create a viral Ebook. It will give you an idea of what we’re talking about.

Whether you like it or not, having your own product gives you more flexibility in your online advertising AND believe it or not, compiling an Ebook is no more then a weeks work part time using your Bum Marketing articles for content. And if done correctly and IF you do it using the Viral method, the profits will come in for life.

I have money going straight into my PayPal account from work I did over 1 year ago, thanks to the power of residual income affiliate programs and viral marketing Ebooks.

Ok, lets get down to the nitty gritty. What is a viral marketing Ebook and why should you create one using your Bum Marketing articles?

A viral marketing Ebook is a book which sole purpose is to be spread around the Internet quickly, by any means possible. It's not meant to make you money on the front end. You want other people selling it and giving it away to as many people as possible.

Why?

Because the inside of that book is full of your affiliate links to other peoples products and every time someone gives away your book or sells it, (depending on how you want to do it) more people will be seeing your affiliate links, and this is costing you what? NOTHING? Exactly!

The best examples I could give you of this process would be by Yanik Silver. He created 2 marketing books that spread over the Internet like wildfire. He gave everyone who purchased the Ebook for $19 or $17 (depending on the book) the rights to sell it or give it away to their customers.

Needless to say, thousands of people starting selling it and promoting it all over the Internet. To this day, he is still earning good money from that book, plus he became one of the most well known Internet Marketers to date.

So how do you go about creating your own viral marketing Ebook?

Here are the steps.

1) Come up with a product idea based on your affiliate program you've already chosen and are already promoting using your Bum Marketing articles.

Coming up with ideas isn't hard. For example, if you are going to be promoting a golf affiliate program, why not create an Ebook on becoming a great golfer. Then throughout the Ebook, you can recommend your favourite golf affiliate program.

101 insider secrets to long golf drives!
How to become a golf pro using other secrets!

A good way to come up with ideas is to look at what others are already selling and mimic that. You don’t need to recreate the wheel here, so PLEASE don't make things harder then they have to be when creating your Ebooks and reports.

Taking your Bum Marketing Empire to the next level.

2) Get the tools you need to succeed

You are going to need a few tools here.

A) A domain name

You can register all your domain names with http://www.namecheap.com for under $9 a domain name, which to me is pretty darn cheap. You want a fairly short domain name that describes the content of your book fairly well.

Here's an example for you people promoting golf affiliate programs. This is just examples and are not my actual sites.

http://www.golfaffiliates.com

etc....

B) Webhosting

Let me say first, you get what you pay for. This has never been more true then with webhosting. YOU NEED a good reliable webhosting company with 24/7 technical support. If your site goes down and you can't contact anyone to help you get it back up, you will lose sales and a lot of them.

I use Host4Profits for the simple fact they offer all you need, plus a lot more for a reasonable price and you can add new domains for $5 each!

C) Autoresponder

You will need this so you can contact your prospects that don't purchase straight away. This is where you will give away your free course or someway to entice them to give you their email address so you can contact them periodically.

D) Credit card processor

Just use http://www.clickbank.com. This step is too easy. They will let you accept all major credit cards and start an affiliate program for a one time setup fee of under $50. They do take a percentage of every sale, but this is so much cheaper then getting your own merchant account.

Just about everyone selling Ebooks online is using Clickbank.

E) Ebook Software

You will more then likely want to create your book in PDF format so everyone can read it. Some Ebooks come in EXE format, but mac users can't read that format, so I find it best to use PDF. You can create your book with http://www.createpdf.com for a fairly cheap price.

F) Graphic Design Software

If you are anything like me, your artistic abilities peaked at age 11. So instead of busting my hump to create my Ebook covers and website graphics you can http://www.ecovergenerator.com
and http://www.headergenerator.com for all your graphics. You can even get a free video. They are great pieces of software that you can use instead of hiring graphic designers.

3) Outline your book chapters into articles

Writing a whole book in one sitting is hard, and trying to write an Ebook without outlining the chapters is nearly impossible. My first book I ever wrote took me over 1 month but now most of my books take me less then two weeks to finish.

All you have to do is think up 10 to 20 article topics in sequence and write about them using your Bum Marketing articles on the niche of your choice. Each page should be around 500 to 1000 words, full of useful information, not information people could get for free.

4) Write your content using your Bum Marketing articles

You need original content relating to your niche. There are too many books out there now where people are just regurgitating information others can get for free and this lowers the value of your book, which means less people will pass it around and even less will read it.

Also remember when you’re writing what the point of the Ebook is. The point of the book is to earn you an on going commission with affiliate programs, so don't feel like you can't throw some affiliate links in, because you can, but make sure it's tactful and in place.

Another good idea would be to put a "Subscribe to my newsletter" section in your book as well, so not only will you make commissions on sales, but also generate leads without doing any extra work.

Make sure you clearly state in the front of the book, that the buyer can sell this book as his own. State that he has Resell Rights to the product and can sell it or give it away if he chooses.

5) Create your sales letter

This is where you will be selling your book from and is critically crucial to your success.

Creating a sales letter takes a lot of work, especially if you’re new to the whole thing. The best way and the way I use, is to mimic successful sales letters. Do not copy them word for word. Simply use them as a model.

I recommend you have a look at the following sales letter selling Ebooks.

http://www.turnwordsintotraffic.com

If for some reason you think you can't do this by yourself, you have 2 options.

1) Use software that helps put together your sales letter

and

2) Hire a copywriter

Software is great and there are 2 options out there. The first one is http://www.instantsalesletters.com by Yanik Silver and http://www.saleslettergenerator.com by Armand Morin. They are just as good as each other.

However, if you want to hire a professional copywriter, your looking at thousands of dollars, plus royalties from your book sales.

Remember that you’re selling this book with reprint rights, which means when they buy the book they can sell it as well. This is a huge selling point for you. You will also be giving them your Ebook cover, website graphics and sales letter to use to sell your product.

6) Plug in your free 5 day autoresponder series you created using your Bum Marketing articles

The best way to write your free 5 day course that your prospect get via your pop up window and or article Bios is to take chapters out of your book and put them in as a free teaser.

Remember to emphasize an urgency. You want to make these prospects who don't buy straight away, feel like they are missing out on an opportunity of a life time and considering the low price of the book, if they don't buy, more then likely they weren't really interested or were freebie seekers from the start.

7) Advertise!

Depending on your topic, you will want to target different people. However, no matter what topic you’re selling on, there is one market who will want your book for the sole purpose of selling it, and that's the Internet Marketing group. The Warrior forum is one of the top places to sell quality products that you have created!

Your book could be on Hippo's but all they care about is the fact they can sell it as their own. This is why this type of book always does well.

The key is to target people in your market and then the Internet Marketing crowd.

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