Marketing Affiliate Program Via Free - Chapter 12

This is the easier step, yet the step most people have trouble with. Creating an excellent free report is ALLOT harder then advertising your free report but NOT if you already are writing Bum Marketing articles on a focused niche that relates to the affiliate program!

It's just a matter of coming up with a list of good forums, ezines and discussion boards to advertise on.

Plus you should generate a list of ezine publishers so you can send them articles to use for their ezine. This will add to your Bum Marketing Empires bottom line.

While all these ways will produce you a nice flow of subscribers, you really can't beat Co-registration for price, effectiveness, speed and ease of use. It's not unheard of to generate hundreds of new subscribers everyday using Co-registration, and it's true, they won't be as responsive as people from a web site promoting your free report, but you didn't have a web site to start with.

Ezine advertising would have to be my favourite paid option for promoting a finished reports and Ebooks, as it's quick and easy. The only hard part is writing the ad copy for your ads, and finding ezine's to advertise in.

Apart from that, there are two ezine directories called: TopEzineAds.com and Directoryofezines.com
There is a cost to use these, but they will be your lifeline until you generate a list of ezines yourself.

The whole aim of this advertising campaign is to generate leads for your free report, so you really want to advertise anywhere you think people might be interested in your report. Since your not going for a direct sale straight off the bat, this somewhat allows you to be a little less worried about how targeted your audience is.

Writing classified ads for Ezines has turned into somewhat of an art form. There are literally hundreds of books on the subject of writing successful classified ads, yet most over complicate it too much.

So what makes a good classified ad? A good classified ad consists of the following,

1) An attention grabbing headline

FREE REPORT
SECRETS REVEALED
HOW TO

2) A promise

Become A Millionaire Overnight
Earn $1200 In Two Weeks

FREE REPORT: Secrets Of The Bum Marketing Super Affiliates Revealed!
How To Become A Bum Marketing Super Affiliate On A Tight Budget!

3) A call to action

For More Information
Be Quick Or You Will Miss Out
FREE REPORT: Secrets Of The Bum Marketing Super Affiliates Revealed How To Become A Super Affiliate On A Tight Budget For More Information, Send A Blank Email To Your@autoresponderhere.com

Once you've found a few good ezine's, keep advertising with them. After you think you've got the most out of their classified ad section, start using sponsorship ads.

While this will be quite a steep climb in costs compared to classified ads, the results will be quite dramatically different. Top sponsorship ads can cost anywhere between $15 to $300 dollars depending on where you're advertising.

I recommend using top sponsorship ads if you don't want to spend a lot extra on purchasing a solo ad. However, if you can purchase a solo ad for an extra $50 or so, I would definitely go for the solo ad. Sponsorship ads also give you an idea of how well their ezine pulls and whether or not it's worth the time and money to buy a solo ad.

Don't get carried away with figures when you purchase a solo ad. When I first started out, I advertised a product directly via my solo ad. The ad went out to 10,000 people and going on the figures of 1% buying my product, I thought this Internet Marketing thing wasn't that hard.

I did my research, I was told this ezine was good, which it is, and I went for it. The commission I was going to receive for every sale was $30. So 100 were suppose to buy, times $30 per sale came to $3000.

How much money did I actually make from this ad? $30! That's right, I only made $30. Why?

1. Because I advertised the affiliate program directly
2. I did not know the affiliate program had been advertised about 10 times before
3. I didn't even have a way to capture email addresses

This was for an affiliate program called the Plug-In-Profit Site about 3 years ago. However, it is a great residual income program so not all was lost.

It was a total flop and I was very put off from trying again and was bummed out to say the least. No pun intended. LOL

That lasted about 4 hours! That night I was re-reading the information that got me into this mess to start with. I followed exactly what the affiliate program creator said to do, and it didn't work. Luckily for me, at that time I stopped listening to affiliate program creators and started thinking for myself.

Have a look around any ezines you've joined, and try and remember if you read any of the ads. If so, which one's and why? Did you sign up for what they were offering? If no, Why? This is the best way to find ezine ads that work. If you read the ad and signed up for what they were offering, other people would have as well. Well, you would hope so.

Another method of free advertising is discussion board posting.

Discussion board posting is free and very effective, especially if the message board is inside a members only site where you pay to join.

The idea here is not to spam the message board, but to actually add some content. Only answer questions you know a lot about. Don't try and be an expert on a topic your not. You can use parts of your Bum Marketing articles in most cases for your answers. I'm not an expert at copywriting, so I very rarely give people expert advice on this. I help people with basic questions, but no more unless I really know what I'm talking about. This is the best way to ruin your reputation before you're even lucky enough to create one.

I must admit, I don't use the following advertising method as much as I should but it can really boost traffic over time.